INQUIRER - For Jose E. B. Antonio, the delivery of quality products and services
is the ticket to transforming the Philippines into a global
destination.
“If we, as a people, and as a country, hope to make Metro Manila a
global destination, we must deliver our products and services with
quality. We must be authentic and sincere in our offerings, because it
will represent what we can do as Filipinos to the world,” says the
former ambassador and current chairman of property giant Century
Properties.
Addressing business leaders during the first 2013 Breakfast
Roundtable of the Harvard Business School Club of the Philippines
recently, Antonio provides valuable insights on the forum’s theme:
“Marketing Manila as an International City.”
The Harvard Business School Club of the Philippines launched the
roundtable forums last year as a platform to allow HBS alumni and their
guests to interact with business and thought leaders in an intimate
setting.
The events are held about twice per quarter. Past speakers
include Harvard Business School professor Ranjay Gulati, managing
partner of the innovation and growth consulting firm Innosight Scott
Anthony, Asian Institute of Management president Steve Dekrey, and
Golden ABC president and CEO Bernie Liu.
Antonio, who was a graduate of the Harvard Business School Owner
and President Management program, also emphasizes on the importance of
branding a city and priming it for tourism and direct foreign
investments.
He likewise notes the crucial role that the government plays in
boosting tourism arrivals and business activities in the country by
making sure, among other things, that crucial infrastructure, such as
international airports, are in place.
“The center of economic activity is now in Asia and we should seize this opportunity to move forward,” Antonio further stresses.
For his part, Antonio claims to doing his share in transforming
Metro Manila into an international city through Century Properties’
development projects with international lifestyle and luxury brands.
Through such collaborations made with leaders in design, real
estate, lifestyle and luxury, Antonio and his company are continuously
attracting direct investments in the form of property purchases.
“We try to encourage investments in the Philippines through real
estate. It affects 50 other industries and employs thousands of people.
One property buyer alone influences the economy,” Antonio explains to
forum guests.
The good news, according to Antonio, is that the Philippines is
currently attracting both Filipinos overseas and foreign nationals in
buying a property in the country. This group, he adds, consists of
people who are familiar with the value and quality behind branded
products and properties.
“We don’t partner with a brand just because it is popular. We get
it for the value, quality and lifestyle that it stands for. We
collaborate with brands that have had many years of experience in their
respective industries, and we do so because it gives our buyers the
values of pride of ownership and the assurance of quality,” Antonio
explains.
“I hope what we’re doing in Century inspires you into making
Metro Manila a better place. Deliver a good product, deliver good
service. This will help Manila become an international city,” he
concludes.
With 26 years of experience in the real estate industry, upscale
developer Century Properties Inc. has shown how it can relentlessly go
beyond firsts and imagination by introducing pioneering concepts and
bringing home a number of globally renowned brands and affluent
personalities with the likes of Donald Trump, Paris Hilton, Versace
S.P.A., Acqua Iguazu yoo inspired by Starck and MissoniHome.
Incorporated in 1983, game changer Century Properties has
undoubtedly enhanced the overall quality of life of Filipinos and
foreign nationals by providing distinctive, high-quality and affordable
properties. Guided by Antonio’s vision, who spearheaded the formation of
Century Properties, the company is now one of the Philippines’ Top 5
real estate sales and development firms as measured by total sales
value.